Set at the Chateau Marmont—where every room holds a secret—the hotel transforms into a playful playground for the Chanel Coco Crush 2026 Fine Jewelry collection starring Jennie as the seeker and Gracie Abrams as the elusive hider.

The film follows their intertwined paths through intimate corridors and hidden spaces, capturing the thrill of discovery and the magic of unexpected encounters. Elegant, intimate, and emotionally resonant, the campaign celebrates the art of rediscovery—where every encounter, planned or unexpected, leaves a lasting mark.

With clean and even incisions that crisscross the curved surface of each piece, the Coco Crush collection is a story of those moments that change the course of a day or a life. Coco Crush is the desire for rounded angles that illuminate the beauty of 18K Beige Gold, yellow gold and white gold*. The desire for a powerful line supported by the successive arcs of gadroons, which combine sharp incisions with smooth contours. The desire for a decisive act.