Set across two levels, the new Brioni boutique in Paris welcomes visitors into a contemporary, refined setting defined by natural materials and a warm color palette that pairs polished travertine and herringbone oak with neutral-toned surfaces and dark metal details.

Linen in shades of beige and blue wraps the furnishings and panelling, helping to create a luminous atmosphere in harmony with the brand’s aesthetic. A curated selection of vintage Italian furniture lends the space a timeless character, adding depth and refinement. Iconic pieces of 20th-century design, including armchairs, tables, and original furnishings, dialogue with the boutique’s materials and colour palette, creating an elegant, understated balance.

The new Brioni boutique showcases the brand’s men’s and women’s ready-to-wear, formalwear, leisurewear, accessories, and fragrances, and offers an exclusive bespoke service.