A blend of high-altitude performance and emblematic codes, the debut Gucci Altitude collection explores the space between sky and mountain, stillness and momentum with Global Brand Ambassador Jannik Sinner.

Jannik Sinner carved a different path across the slopes as a junior ski champion before rising to the top of the tennis world, the campaign imagery follows him across the white-capped peaks of an infinite horizon.

Drawing from the precision of winter sportswear and the House’s legacy in leisure, the campaign presents the new collection as a balance between effort and ease. Each piece responds with quiet clarity, merging form and function, designed to move with its surroundings. Alpine wear is reimagined through a contemporary lens, as technical elements are distilled into refined silhouettes attuned to the rhythm of shifting terrains. Completing the selection are sport-inspired eyewear pieces, including a ski mask and wraparound sunglasses, both embellished with the Gucci logo.

Combining advanced performance and signature codes with specially designed technical wear, the collection is engineered with cutting-edge technology and sophistication, showcasing designs featuring breathable 3-layer constructions, water-resistant finishes, and functional details such as ski-pass pockets and touchscreen interiors.

Alongside ready-to-wear, accessories, and shoes, the House also presents precision-crafted items in partnership with HEAD. Made for skiing and outdoor adventures, the selection includes skis and ski poles, snowboards, sports bags, and helmets embellished with the House’s emblematic Web stripe, redefining technical sportswear for winter’s most demanding moments.

The result is a collection shaped not by spectacle, but by control, intent, and composure, steady and prepared for the next ascent.