Coach today introduces “The Gift for New Adventures,” a new holiday 2025 ad campaign that establishes the brand as the ultimate holiday shopping destination for gifts that will help spark confidence in the year ahead. All six cast members embody Coach’s belief in the Courage to Be Real, bringing the brand’s ethos to life with their multi-faceted talents and personalities, their confidence, and the way they each express themselves in their own unique style.

“The Gift for New Adventures” features a series of vignettes positioning Coach bags as trusted companions as the cast boldly pursues new adventures. The holiday season brings with it a host of fresh starts and opportunities for change—whether that involves embarking on a trip, revisiting an old hobby, finding time for solo inspiration, or gathering with friends and family. In the suite of stories at the core of the campaign, our lead characters are all faced with a defining moment where they choose to explore a new path and they carry their Coach bags closely beside them as symbols of confidence, security and self-expression as they pursue that something new.

Both moving images and stills for the holiday campaign were captured by photographer and director Dan Beleiu and feature a range of bags carefully curated for the holiday season. These include the iconic Tabby bag, in both the classic shape as well as new, softer silhouettes, the Empire, Brooklyn, and the new Mott Messenger, from the brand’s New York family of bags, as well as the versatile Teri and Nolita bags. Leathergoods are complemented by a selection of ready-to-wear and footwear from the brand’s winter collection mixed with evergreen pieces, including Teddy coats, shearling puffer jackets, flocked dresses, leather jackets and the Soho Sneaker.