VERSACE GRECA EYEWEAR AD CAMPAIGN FEATURING AIMEE LOU WOOD AND JOSEPH QUINN
Versace unveils its Greca campaign with actors Joseph Quinn and Aimee Lou Wood, DJ and producer Josh Caffé, composer Ouri, bodybuilder Wesley Glouchkov, and cook Giovanni Luciano.
October 29, 2025
The Versace Greca eyewear campaign is an intensely intimate study of introspection captured in a series of individual portraits. Each character, real and raw, united by the duality of body and mind that defines their discipline.
An imaginary mise en scene: Room Six, within a highway motel, outlined in a script by British director, Luna Carmoon, inviting each character to step into a scene of suggestion and seduction.
The eclectic cast, an embodiment of irrepressible individualism and embedded in the fabric of culture, performs and plays in front of the camera. A dance between individuals, indulging an intensity of feeling.
Each embracing of tensions and contradictions: grit and grace, immediacy and timelessness. Each photographed wearing Versace’s Greca frames — refined classicism with a distinctive geometry, bearing the signature Greek-key motif rooted in the Mediterranean heritage of the House.




