Drenched in bold reds and inspired by the LV Rouge lipsticks, LV Baume lip balms and LV Ombres eyeshadow palettes, the Louis Vuitton Beauté pop-up in New York City transcends a traditional store to become an experience in itself.

Inspired by the essence of La Beauté Louis Vuitton, the pop-up unfolds as an immersion into a bold, color-saturated universe where curved lines, organic forms and undulating shelves in lacquered reds set the scene for discovery. From the very first step, guests are drawn through a curved entryway encircled by 48 digital screens — a futuristic portal into the world of La Beauté.

At its heart lies a signature Monogram flower–shaped make-up station with the full spectrum of La Beauté Louis Vuitton cosmetics come to life — 55 LV Rouge lipsticks, 10 LV Baume lip balms and 8 LV Ombres eyeshadow palettes. Here, pigments and exquisite textures can be explored and experienced amplified by four high gloss, orb-like mirrors.

In the Virtual Try-On Room, mirrored chrome orbs invite guests to experiment with 55 shades of LV Rouge lipsticks and 8 LV Ombres eyeshadow palettes in a new digital dimension while the Make-Up Consultation Room offers tailored guidance from beauty stylists sat in iconic red Verner Panton Cone Chairs. The Look Room deepens the journey with a playful survey that illuminates personalized lightboxes, revealing curated styles and shades.

Completing the experience is the new Beauty Station Trunk, an exclusive creation imagined by La Beauté Louis Vuitton’s Cosmetics Creative Director Dame Pat McGrath — a modern emblem of artistry and savoir-faire.