Known for her talented range of character depiction, Sydney Sweeney steps back into the spotlight for Jimmy Choo, starring in a campaign that brings to life the multifaceted characteristics of the Fall 2025 collection.

The campaign draws viewers through an immersive narrative. Breaking the fourth wall, each video vignette and image places Sydney in scenes where the environment transforms in step with the energy and spirit of each shoe or bag. The campaign is a modern fable of feminine expression; we can play the role of whoever we want to be.
This campaign reinforces the power of shoes and accessories to transform, acting out the possible characters. The notion that glamour is a feeling,” said Sandra Choi, Creative Director.

The campaign brings to life the main character energy of the collection, featuring a cast of key styles that will be unveiled in a series of short scenes captured on film and camera.