Ambassador Elle Fanning stars in Coach‘s Fall 2025 campaign, entitled “Revive Your Courage,” tapping into our fearless younger selves to pursue new adventures and explore all the aspects of who we can become.

“Revive Your Courage” features a hero film that encourages audiences to channel the bold spirit of their younger selves, harnessing that courage to chart their own path with confidence. Directed by Jovan Todorović and starring Elle Fanning, the film opens on a young woman who’s become disenchanted with the traditional life she’s chosen to pursue. In an instant, she is replaced by a childhood version of herself, full of wonder and excitement and not yet constrained by the pressure of the world’s expectations. Soon the adult and childhood selves are engaged in a chase—as if they are playing a game of tag together where the young woman’s Tabby bag has become the prize.

Loosened from the confines of her everyday life, the young woman is laughing, breathless, exhilarated. She begins to recapture the adventurousspirit of her childhood self, the belief that anything really might be possible. At the end of the sequence, the young woman is alone again but clearly changed. Inside her Tabby, she finds a ticket. The destination? “Something New.”

The campaign spotlights Vevers’ Fall 2025 Collection with a particular emphasis on Coach’s heritage of exceptional leathercraft. This includes brand hallmarks like pebble leather, natural grain leather and suede, alongside newer explorations for the brand, like Spazzolato leather. Coach’s iconic Tabby bag is a recurring star of the campaign, alongside key styles from the New York family of bags including the Brooklyn, Empire and Bleecker bags. Designed as a vehicle for self-expression, the Soho Sneaker grounds every look in the campaign, offering a versatile foundation for standout ready-to-wear pieces from the Fall collection, including cropped leather jackets, oversized upcycled denim, pleated day dresses and checked tailoring.

“Revive Your Courage” follows Coach’s “On Your Own Time” and “Unlock Your Courage” campaigns grounded in Expressive Luxury, Coach’s vision of a new kind of luxury focused on self-expression as defined by today’s generation.