CHANEL PRE-FALL 2025 AD CAMPAIGN FEATURING JENNIE

CHANEL PRE-FALL 2025 AD CAMPAIGN FEATURING JENNIE

Jennie embodies the Chanel Pre-Fall collection, photographed by Craig McDean in the gardens of the Palais-Royal in Paris.

July 30, 2025

Delicate, sophisticated, playing with opposites and contrasts, the Chanel Pre-Fall 2025 collection is inspired by the masculine-feminine style of nineties rom-com heroines.

“The 90s have always spoken to me,” confides Jennie. “Not just the fashion, but the mood and the spirit. I love how women in rom-coms from that era felt strong and vulnerable at the same time. There’s a playfulness in how they dressed and such a perfect mix of feminine and boyish, it’s romantic yet preppy, and that’s something I love incorporating into my own style.”

A black corset, like a men’s waistcoat, in double crêpe with beaded straps and a black leather coat embellished with gold buttons complete the repertoire, accessorized with the Chanel 25 bag or matching berets. “Masculine-feminine style makes me feel grounded and empowered,” she continues. “I love how this collection plays with shapes, like the broad-shouldered black coat or the black double crêpe corset inspired by a men’s waistcoat. These are strong pieces, but they still feel elegant. Wearing masculine silhouettes with feminine details reminds me that you don’t have to choose one or the other, you can be both, and that’s powerful!”

By the window or on the bed of an apartment overlooking the gardens, JENNIE wears a miniskirt suit in woollen tweed, and a cashmere knit outfit embellished with sky blue flounces. Beneath the covered walkways of the Palais-Royal, the artist strolls dressed in a supple beige leather look imbued with an easy elegance.

The soft comfortable aspect of the materials is also reflected in the pastel-hued accessories as a pale pink or baby blue quilted heart-shaped bag and a minaudière inspired by the emblematic make-up palettes of the House.

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