MIU MIU FALL 2025 CAMPAIGN FILM FEATURING KYLIE JENNER
Towa Bird, Lou Doillon, Rila Fukushima, Myha’la, Kylie Jenner, Yura Romaniuk, and Cortisa Star embody this multifaceted vision.
July 22, 2025
The Miu Miu Fall 2025 campaign explores femininities beyond conventional definitions—transcending fixed ideas of gender and women’s dress. In a series of images beauty is amplified, singularity is celebrated, individuality is upheld.
Set against moiré silk, the campaign centers on portraiture and a wardrobe shaped by curves, bias cuts, pointelle knits, and soft tailoring. Beauty is amplified, singularity celebrated, and the language of fashion redefined.
Curves transform everything from the quintessentially womanly to the fundamentally masculine. Bras shape the torso, underwear is referenced in pointelle knits, satin dresses and bias-cut skirts. Mens- and sportswear-inspired tailoring in soft felted wools stand away from the body, masking and unmasking the wearer. Soft pastels shimmer across clean-cut garments: the simple becomes ethereal. Traditional checks are re-imagined in bright shades; a classic silhouette comes to life in mustard yellow, true red, forest green and purple. Overt displays of sexuality are subverted to become more quietly suggestive. Soft textures, sensitive structure and a luxe athleticism evoke the modern woman in all her complexity, and marked by confidence, attitude and a free spirit.
An archival bourgeois mood is renewed. A minimal starting point is enhanced by sophisticated detail and gesture that are at once timelessly elegant and subtly suggestive of other eras.