Margaret Qualley and A$AP Rocky are captured through Michel Gondry’s lens with a teaser film set in New York City for the Chanel Métiers d’Art 2026 show. The teaser sets the tone for Rocky’s tenure and positions him within the narrative Mattieu Blazy is building in New York.

Chanel introduces A$AP Rocky as its new ambassador as his personal aesthetic mixes streetwear codes with polished luxury. Chanel presented the appointment by emphasizing Rocky’s talent, curiosity, and wide creative reach.

The partnership also supports the house as it prepares to show Matthieu Blazy’s debut Métiers d’Art collection in New York, bringing attention to Chanel’s specialized artisans in embroidery, pleating, glove-making, and costume jewelry.