A veritable invitation to sit back and relax, this Chanel Ephemeral boutique in Saint-Tropez, designed to resemble a holiday home, evokes both the spirit of Saint-Tropez and the décor of La Pausa, Gabrielle Chanel’s legendary villa in Roquebrune-Cap-Martin.

On entering, the first space showcases bags – from the iconic 11.12 and 2.55 designs to the new Chanel 25 bag – as well as accessories, scarves, costume jewelry and eyewear. On the first floor dedicated to Ready-to-Wear, the Spring-Summer 2025 collection, the Cahnel Coco Beach line and the 2025 Métiers d’art collection will be showcased one after another throughout the summer months. A selection of timepieces, such as the iconic J12 and the emblematic Première and BOY.FRIEND, along with the Coco Crush, Camélia, Comète and N°5 jewelry collections, will also be on display all season.

The visit is punctuated by works of art and furniture created by Georges Noël, Agnès Debizet and Johan Creten, as well as ceramics by Pablo Picasso, a personal friend of Gabrielle Chanel. Numerous sculptures of the lion, recall the couturière’s astrological sign.

This year, the pool house, surrounded by a verdant Mediterranean garden, has been redecorated in a relaxed, pop style, in the colors of the House’s summer collections: pink and apricot-painted wooden walls, waxed concrete floors, big screens, as well as raffia and rope details. Striped poufs and cushions with black piping echo the contrasting braid and the swimsuits to be found in the Chanel Coco Beach 2025 collection.