SAINT LAURENT ‘AN ORDINARY DAY’ SUMMER 2025 COLLECTION FILM

SAINT LAURENT ‘AN ORDINARY DAY’ SUMMER 2025 COLLECTION FILM

Photographed by Martin Parr, Saint Laurent's latest campaign captures a true sense of 80s nostalgia.

May 23, 2025

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Saint Laurent presents ‘An Ordinary Day,’ reimagining the everyday through the distinctive lens of Martin Parr.

Artistic director Anthony Vaccarello taps into the charm of everyday life, injecting humor and chic into simple scenes. Shot by Martin Parr, the images are vivid and cheeky: leopard-print totes carry garden carrots, metallic wedges glint in the sun, and square sunglasses turn into attitude statements.

The cast features models Apolline Rocco Fohrer, Chantall McCann, Laura Rylands, Li Cheng Yuan, and Lina Zhang. Highlights include the oversized Le 5 à 7 Bea tote, sharp-shouldered sequin jackets, and sculptural gold accessories.

There are layered cakes, shiny jelly, and fresh fruit to set the scene. By placing high fashion in the middle of the mundane, Saint Laurent invites you to rethink how luxury fits into life.

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