Veronica Beard has collaborated with Parisian contemporary artist Thomas Lélu, known for his witty, playful text works that blend irreverence with charm.

“Thomas’s work has a way of capturing a feeling in just a few words—it’s witty, self-aware, and instantly relatable. This collaboration brings that same sense of joy and expression into our Spring 2026 collection, celebrating individuality and not taking yourself too seriously,” said Veronica Miele Beard & Veronica Swanson Beard, Co-Founders Veronica Beard.

The collection brings Lélu’s iconic phrases to life across the season’s hero pieces, embroidered and painted with his signature point of view: “Bad decisions make good stories”, “Stress doesnt go with my outfit”, “I want a hug bag”, “Why not? Life is short.”

The capsule comprises six pieces: the Daro Cashmere Cardigan embroidered by New York Based brand Abbode. The Veronica Beard Anchor Bag, hand painted by New York Based Lefty’s Right Mind. The signature Hoovey T-Shirt, the Carla T-Shirt, the Beaumont Sweatshirt, and the Mini Veronica Beard Canvas Tote.

The Veronica Beard x Thomas Lélu capsule is now available on VeronicaBeard.ca and the Veronica Beard store in Yorkville in Toronto and at Royalmount in Montreal.