The Lacoste “Play With Icons” ad campaign celebrates the icons that lie at the heart of the Lacoste brand today: its timeless, universal pieces — and the bold personalities who wear them every day.

The campaign is composed of a series of bold, stylized portraits and films exploring the unique chemistry between five Lacoste ambassadors and some of the brand’s most iconic pieces — each reinterpreted with an artistic lens and a playful spirit.

Dressed in Lacoste’s iconic off-white polo, Novak Djokovic is draped in a golden tennis net transformed into a regal cape, celebrating both the man and the garment. Actress and style icon Adèle Exarchopoulos redefines chic with the Lenglen bag — Lacoste’s newest it-accessory. In a clever trompe-l’oeil, she wears the bag as a pleated skirt, fusing inspiration and evolution into a single witty silhouette. French actor Pierre Niney exudes understated elegance with a playful twist. Dressed in Lacoste’s signature green, he lounges on a sculptural sofa that evokes the brand’s icon. Venus Williams rises like a goddess from a sculptural pleated form, crowned with equally elegant pleats — a tribute to Lacoste’s innovative savoir-faire of this signature style. Actor, singer, and global phenomenon, Wang Yibo’s portrait captures his unparalleled influence and the attention he has received.

“Play With Icons” offers an unexpected and memorable new eye on Lacoste’s essential DNA. Each ambassador-iconic piece pairing becomes a modern myth: an iconic fashion story captured in an unforgettable frame.