The Chanel Spring 2025 eyewear campaign offers a bold study in character, embodied by Kendrick Lamar along with actresses and ambassadors of the House Nana Komatsu, Lupita Nyong’o, and Margaret Qualley.

Wearing a series of iconic frames and new styles, they capture the enduring allure of the Maison– where audacity of vision meets elegant precision. All the frames featured balance Chanel’s timeless signatures with design flair: hardware demands attention, while shapes nod to retro silhouettes while being effortlessly modern.

The campaign is bold and expressive, nimbly exploring the idea of eyewear as a window to the creative soul.