In the Church’s Spring 2025 ad campaign, Theo James is captured in classic portrait style and commands a rehearsal studio stage, crafting a one-man play about the resolute and refined Englishmen who define Church’s world.

Adopting personas inspired by iconic styles – from the sleek Chetwynd Contour brogue to the versatile Maesteg penny loafer – Theo James brings each to life with distinct mannerisms and theatrical poise.

The British actor Theo James represents a perfect match between a sophisticated aesthetic and Church’s ethos. An ideal ambassador of legacy where every pair, from the refined Chetwynd Contour to the lightweight Milton loafer, tells a story of craftsmanship and confidence.
The Spring-Summer 2025 collection could be summarized in three distinct releases, each a manifesto to Church’s mastery of form and function: Loafers and Chetwynd Contour, Coastland, and Sandals and Sneakers.

With this new Spring collection, Church’s reaffirms its place as a beacon of British craftsmanship, where every stitch and sole tells a tale of tradition and innovation – worn by gentlemen, past and present, who tread their own stage.