ERMANNO SCERVINO SPRING 2025 CAMPAIGN FILM

ERMANNO SCERVINO SPRING 2025 CAMPAIGN FILM

Natalia Vodianova embodies this vision with an elegance that does not impose itself but emerges as a spontaneous gesture.

March 28, 2025

The highlights of the Ermanno Scervino Spring 2025 campaign explore femininity between public and private, between awareness and vulnerability. The images evoke the aesthetics of cinema in the 1970s, such as Bertolucci’s, while precise compositions reveal subtle tensions between body, space and clothes.

The couture cotton shirt inspired by guêpière corset reinterprets an idea of femininity that combines structure and lightness. The muslin and valenciennes lace bra adds a note of delicate rebellion, playing with lingerie codes and bringing them under the spotlight. From the floral motifs of the dévoré fabric jacket that looks like worn denim, to the trompel’oeil texture of the printed scuba jacket: each element tells of sartorial research and experimentation with materials that go beyond the simple concept of clothing.

With this campaign, Ermanno Scervino renews commitment to making fashion an expression of freedom, aesthetics and storytelling.