Dyson releases the new Supersonic r hair dryer with a new technology streamlined heater, the Hyperdymium motor, and intelligent Radio Frequency Identification (RFID) sensors in attachments.

The hair dryer is 30% smaller, 20% lighter, and more maneuverable than the original Supersonic hair dryer, it delivers fast drying, smoother and shinier results.

Alongside the launch of the Dyson Supersonic r hair dryer, Dyson is introducing a Styling Menu at select Dyson Demo flagship stores worldwide where beauty shoppers can explore this year’s trending styles on different hair types and learn how to achieve their favorite look with the guidance of a Dyson styling expert. The Styling Menu kicks off with five signature looks “Styled with r” which include: textured wave bob; S-shaped curls; sleek straight; halo curls; and soft twist outs.

Today, Dyson announces that the Dyson Supersonic r hair dryer will be available for general sale, making salon-finishes open to all. The announcement comes following demand from users hungry to achieve high-quality results.

The Supersonic r will be available on April 3rd on Dyson.ca.