Lacoste is taking the cultural pulse and creating radical new forms with the L003 Neo Shot, a daring, innovative, and bold new model that boasts a truly elevated design to spark confidence and creativity.

The L003 franchise has played a key role in cementing Lacoste’s status as the ultimate fusion of fashion, sport, and culture. The story started as a riff on a concept shoe pioneered on the runway and has grown across seasons. The L003 Neo Shot builds on this legacy, twisting running-inspired details in new boundary-breaking forms. Evocative tennis colors, classic monochromes, vibrant summer hues: the L003 Neo Shot comes to life through a powerful and versatile palette.

Lacoste is proud to launch the L003 Neo Shot with a very special campaign, starring Nicolas Huchard and XiaoYi Liu. The visuals – which deploy the majesty and vitality of dance – celebrate the sneaker’s relevance to movement, energy and a daring approach.

Nicolas Huchard is a trailblazing choreographer and movement director and designed for Lacoste and the L003 Neo Shot this atmospheric campaign that plays on light, shadow and fluidity. He is perfectly paired with XiaoYi Liu, a model, dancer and artist. Together, they show the sneaker in action, creating a campaign of visual poetry.

Shop the collection here.