Paris sets the scene for the Roger Vivier ‘Un Air de Paris’ Spring 2025 campaign, casting the city’s lights on the brand ambassadors with iconic Parisian muse Ines de La Fressange with her daughters, Violette and Nine D’Urso, as well as award-winning Chinese actress Xin Zhilei.

Brand Ambassador Ines de la Fressange appears alongside her daughters, writer Violette and actress Nine, celebrating the evolution of style over time. Wearing the same accessories, they showcase how these designs remain timeless and can be reinterpreted across generations. Adding an international perspective, Brand Ambassador Xin Zhilei brings her own grace and influence to the images, showing that savoir-faire and iconic creations go beyond borders and speak a universal language.

The campaign further highlights a selection of signature designs from the Spring Summer 2025 collection, including the Efflorescence Jewel Handle bag, the iconic I Love Vivier pumps and an intricately embroidered raffia gilet. For evening, Roger Vivier’s Pilgrim buckle shines as Ines, Xin, and the D’Urso sisters pose on the Pont Alexandre III, showcasing crystal encrusted mini-bags as well as high-heeled sandals with an iconic ‘boule’ heel inspired by the Maison’s archive.

With its Spring ‘Un Air de Paris’ campaign, Maison Roger Vivier reaffirms its place at the crossroads of tradition and modernity.