The Jimmy Choo Spring 2025 campaign evokes the energy, polish and playful attitude of the early 2000s; as embodied by Chloë Sevigny – an icon and arbiter of taste, then and now.

Chloë brings her unique charisma and creative energy to the Spring 2025 campaign with her confident presence and nonchalant attitude. The campaign’s clean aesthetic and cropped focus frames Chloë as she questions traditional notions of glamour and ultimately redefines them according to her own rules.

“To me, Jimmy Choo is constantly playing with the idea of glamour, presenting it in a fresh and modern way, exploring the emotion of the product, how it makes you feel as much as how it makes you look,” said Chloë Sevigny.

Spring 2025 explores the boundless positivity and high-octane femininity of the ‘00s; playful accents such as the sculptural bows that play out across shoes and bags of the STAZ family and oversized paillettes that transform the minimal ISA mule and iconic BON BON bag nod to a pivotal moment in the evolution of Jimmy Choo. The campaign also spotlights the IXIA drop heel pump, a signature style that Chloë – who previously starred in Jimmy Choo’s SS16 campaign – has worn on the red carpet, beautifully highlighting her authentic and ongoing connection to the house.