JIL SANDER DEBUT HAUTE FRAGRANCE LINE

JIL SANDER DEBUT HAUTE FRAGRANCE LINE

Jil Sander reaches the highest degree of olfactory clarity and expression with a new fragrance line.

February 7, 2025

The debut Jil Sander fragrance collection under the direction of Lucie and Luke Meier fuses botany and technology in six minimalist, unisex formulas in which the olfactory marks of aldehydes cut across key natural ingredients, giving every fragrance unique shapes and volumes.

The fragrances were designed by five of the most talented emerging and established international perfumers under the guidance of Jil Sander’s Creative Directors, Lucie and Luke Meier. Their shared vision was to elevate the quotidian into aesthetic experiences, attaining the highest expressive qualities through the fascination of personal memories, epiphanies from life in nature or in familiar environments, places and things.

The leading idea was to change perspective and recalibrate traditional proportions, creating radical compositions that use only the essential: the fragrance, infused with 3 key natural ingredients. The ensuing formulas are characterized by the radical olfactory signature of aldehydes – sparks of light flashing through the fragrances, that amplify the key notes and the harmonics of the main ingredients, and give to every natural material the right exposure and new ways of expression.

Ingeniously simple, they generate vertical, unexpected yet comfortable fragrances, devoid of anything incidental.

Jil Sander Olfactory Series 1 is available at Jil Sander boutiques and online at JilSander.com.