BOSS ONE BODYWEAR COLLECTION FILM STARRING DAVID BECKHAM

BOSS ONE BODYWEAR COLLECTION FILM STARRING DAVID BECKHAM

David Beckham stars in the new BOSS underwear campaign, as the brand launches its BOSS ONE Bodywear collection.

February 5, 2025

The BOSS ONE Bodywear collection consists of premium-quality men’s underwear essentials, including trunks, briefs, tank tops and T-shirts in minimalist black and white hues. Crafted from a figure-hugging blend of cotton and elastane, the selection offers all-day comfort and confidence.

The campaign, designed by the Team Laird agency, sees Mert and Marcus apply their distinctive cinematic style to breathtaking video and stills of David Beckham, whom we see pulling up in a classic sportscar and entering a New York City warehouse apartment. On screen, Beckham invites the viewer in as he returns home for the day, to the pulsing beat of the anthemic “In the Air Tonight.” Brace for boldness and an element of surprise as Beckham reveals the new black BOSS ONE Bodywear trunk.

“I once said that my bodywear modelling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” said David Beckham. “The new BOSS One collection is beautifully made. I’m proud to support BOSS in our long-term strategic partnership with this campaign.”

Watch the full film of our BOSS ONE Bodywear campaign, directed by photography duo Mert & Marcus and starring the inimitable David Beckham.

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