ZIMMERMANN SPRING 2025 AD CAMPAIGN

ZIMMERMANN SPRING 2025 AD CAMPAIGN

Shot in Morocco, Zimmermann plays with Spring, turning light into palettes, waves into textures and stones into jewels.

January 28, 2025

Inspired by the cult ’70s surf film, Morning of the Earth, the Zimmermann Spring 2025 collection, Illumination, translates the film’s earthly wisdom into a modern celebration of humankind’s symbiotic relationship with nature.

“The film is a celebration of free-spirited surfers whose passion brought them closer to nature. We leant into the aesthetics of the film more than surf itself – the irresistible way the film captures dappled light, the flowing movement of the sea and that feeling of harmony between surfer and nature,” said Nicky Zimmermann, Creative Director.

Invigorated and joyful, Illumination is designed for a woman whose life is in flow. Soft flutters of fabric, and undulating silhouettes recall the soothing lullaby of the ocean. Organic influences touch each garment – hand braided inserts, wooden beads thoughtfully threaded on leather binding, and untreated cotton lace – suggesting attunement with the universe around us.

Sculptural forms draw inspiration from the water. Crunchy paper organdy recalls sea anemones and a high shine metallic emulates the glimmer of sun on water, and moves like liquid sand. Burnt bronze, refreshing white and sandy suedes ground the spectrum of saturated sunrise tones throughout the collection.