Fendi unveils the new Peekaboo Soft Small handbag collection as part of the Maison’s 100th anniversary celebrations, setting the way for the future, fostering a creative environment where boundaries are continuously pushed.

“The Peekaboo Soft Small bag has perfect proportions. It’s like a Baguette bag, you can fit a lot in it, everything you need. They stretch, move, expand and contract depending on what you put inside,” says Silvia Venturini Fendi, Fendi’s Artistic Director of Accessories and Menswear.

Unveiled on the Women’s Spring 2025 runway, Peekaboo Soft Small bag embodies softness and versatility, aligned with the Maison’s creativity and dedication to craftsmanship. The bag maintains the original features of the Medium and Large sizes: the soft construction, lightweight design, and sumptuous high-quality calf leather.

Watch the new film as it shows simple yet meaningful moments of connection between the Peekaboo Soft Small bag, the city of Rome and three young women – with their bags that are back to being soft, offering shoulder, crossbody and handle carry attitude.