Gwyneth Paltrow is the new face of Saint Laurent‘s Spring 2025 campaign featuring the brand’s signature sharp tailoring and understated elegance.

Paltrow, photographed against ornate gold-encrusted molding, channels the collection’s menswear-inspired aesthetic in two distinct ensembles. Her first look, a commanding black double-breasted blazer paired with matching tuxedo trousers, eschews traditional shirting. Instead, the blazer is buttoned to perfection, emphasizing the satin lapel and side embellishments that elevate the outfit’s minimalist silhouette. The absence of jewelry keeps the focus on the clean lines and refined details of the design.

A second look sharpens the edge, showcasing Paltrow in a structured leather jacket that reflects Saint Laurent’s penchant for power dressing. Buttoned up to her collar, the patent leather piece is paired with satin-lined trousers from her initial ensemble, creating a cohesive monochromatic statement. Completing the look are Saint Laurent’s M103 sunglasses, their angular cat-eye shape adding a touch of drama.

Paltrow’s collaboration with Saint Laurent feels like a natural progression, given her longstanding affinity for the house. Vaccarello’s decision to cast Paltrow underscores her ability to project quiet sophistication. Her wardrobe choices for the campaign emphasize this synergy, balancing masculine tailoring with feminine nuance.