ALAÏA WINTER SPRING 2025 ARCHETYPES AD CAMPAIGN

ALAÏA WINTER SPRING 2025 ARCHETYPES AD CAMPAIGN

This collection embodies the very soul of Alaïa—a meeting point between the iconic and the innovation.

December 6, 2024

With the Alaïa Winter Spring 2025 Archetypes, Pieter Mulier drives the Maison further into its new chapter, redefining and reinterpreting the emblematic Alaïa silhouettes and philosophy.

Building upon the language established in the Summer Fall 2024 show, this collection reflects the spirit of continuity while introducing elements that infuse movement into timeless shapes. Tailored cuts, hooded looks, body-hugging coats, and asymmetrical forms are enhanced by intricate details. Draped jersey, spiral snaps along the body, and fringed edges create a new visual dynamic.

The Winter Spring 2025 Archetypes explore innovative forms, unveiling a wardrobe where core silhouettes—signature curved lines, denim, and second-skin garments—are reinvented through the Maison’s unique techniques. Each design, with its patterns, echoes Alaïa’s savoir-faire in knitwear, treatments, and embellishments, integrated into the archetypal selection of essentials and accessories.

The Winter Spring 2025 Archetypes draw from the essence of beauty as envisioned by Pieter Mulier for Alaïa.

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