Stuart Weitzman enlists actor, producer and talk show host Mark Consuelos as its first-ever Men’s global ambassador with a campaign  concepted to define the Stuart Weitzman man — equally smart, sophisticated and sexy, and one who happily celebrates the confident, high-powered women in his life.

“I am thrilled to be named Stuart Weitzman’s first-ever Men’s global ambassador. I know the brand because of my wife, who has many blue shoeboxes in her closet. I’m honored to be thought of as the definition of the Stuart Weitzman man. When I told her about the campaign concept of strong, sophisticated and sexy, she encouraged me to go for it — and put all my hours in the gym to good use,” said Mark Consuelos.

Shot in the style of the brand’s signature minimalist black-and-white visual vocabulary, the new Men’s campaign stays true to Stuart Weitzman’s iconic imagery. It was lensed by fashion photographer Ned Rogers, who had previously photographed the brand’s “How Lovely to Be a Woman” campaign.

Stuart Weitzman is known as the ultimate destination for boots, and the campaign features Consuelos wearing two Fall boot styles from the latest Men’s collection. Combining the brand’s signature minimalist sophistication, technical innovation and artisanal craftsmanship, the silhouettes are designed with stretch-infused back shafts in a nod to SW’s iconic half-leather, half-microstretch 5050 boot.