Charli XCX is the Acne Studios Spring 2025 ad campaign with an intimate glimpse into her unique style that fittingly aligns with the brand’s avant-garde vision.

“We’re always drawn to personalities and creative energies that are unafraid to explore and challenge the idea of boundaries. What’s fascinating about Charli is how she blurs the lines between underground and mainstream, pulling these worlds together rather than apart, which speaks to me,” says Jonny Johansson, the creative director of Acne Studios. “She makes pop music, but she also has something pretty punk about her. Her influence is a bit like a mood shift – ultimately, she makes space for artists to be a bit more daring, and that’s exciting.”

Charli showcases some of Acne Studios’ most covetable pieces, like the coated, iridescent and paint-splattered trompe-l’oeil jeans from the label’s Spring collection. Taking the place of her top are the season’s hottest accessories, including the Multipocket and Bowlina bags.