ZIMMERMANN RESORT 2025 AD CAMPAIGN

ZIMMERMANN RESORT 2025 AD CAMPAIGN

Zimmermann channels the spirit of 80s cinema, fusing iconic film references with contemporary fashion for a vibrant, nostalgic twist.

November 1, 2024

The Zimmermann Resort 2025 ad campaign draws inspiration from coming-of-age classics, embracing the playful style of the era while infusing it with modern tailoring and intricate detailing.

The collection explores a blend of feminine softness and masculine edge. Lace biker shorts paired with oversized pirate shirts evoke a rebellious yet romantic mood, setting the tone for a lineup that celebrates individuality. The collegiate influence is apparent in dark denim varsity jackets and playful dresses, while biker-inspired outerwear adds a touch of attitude. Exaggerated shoulders, oversized blazers, and square-cut coats reflect the cinematic style of the 80s, adding structure to the more whimsical designs throughout the collection.

A recurring theme throughout the collection is the playful reinterpretation of prom style. Corseted leopard-print dresses, sculptural peplums, and exaggerated hand-draped shoulders offer a modern take on partywear. The collection’s craftsmanship shines in its eveningwear, particularly in the construction of floating strapless gowns and tuxedo-inspired dresses.

This collection captures the essence of youthful experimentation, blending whimsical elements with elevated craftsmanship.

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