The Prada Fall 2024 RTW collection is a dialogue, a conversation, and an interplay of contrasting opinions and viewpoints, both within the designs themselves, and in their rapport with their audience.

The womenswear collection is an emotional reaction, to ideals of beauty that still feel resonant. Clothes are referent to different eras, other times, synchronous echoes recontextualized. The collection transcends the here and now, looking to the past and future to define the present. Masculine wool tailoring is laid over fragile silk, accented with hints of sportswear.

For the menswear collection, there is a sense of the outdoors, of the actuality of nature, and direct expression of the desire to go outside, to experience the world. The clothes reflect the idea of the environment and of the seasons – wherever you may live. The collection reveals wearable working environments for various archetypes of men—businessmen, working men, and thinking men—incorporating Prada’s signature twists to subvert traditional identities and encourage wearers to embrace the elemental.

The campaign focuses on bringing people together, reflecting innately human gestures and impulses – our need to connect, to offer opinions, to listen and learn. Through dialogue, individuals become a collective – the singular becomes plural.

Shop the interactive lookbook as you hover over the items of interest and review the details to purchase online.