LOEWE 2024 FRAGRANCE CAMPAIGN FILM STARRING JAMIE DORNAN
Wisps of Loewe's Esencia stream through, carried on the necks and wrists of Global Brand Ambassador Jamie Dornan.
October 9, 2024
Inside a villa on a summer’s day, steam fogs up the mirror of a bathroom, bubbles crackle on the surface of the water as Jamie Dornan spotlights Loewe‘s Esencia fragrance.
The minimalist set—the iconic Villa Savoye—serves as a serene backdrop, letting the stars and the fragrances shine in equal measure. The sharp lines of modernist architecture, a hallmark of the 1930s, meet the organic flow of the natural world. It’s a subtle interplay, a reminder that luxury lies in the seamless fusion of man and nature.
Dornan embodies the fragrance’s earthy, woody tones. The scent communicates in rich notes rooted in an oriental base, elevating Loewe’s olfactory offering.