The new Gucci Blondie bag, whose distinctive logo first appeared in the House’s collections in the early 1970s, weaves together past and present in a fusion of nostalgia and modernity.

A story of places, people, and moments. Marking a new chapter in Sabato De Sarno’s ever-evolving vision, the House unveils a new campaign starring Kelsey Lu and Debbie Harry, captured through the authentic and intimate lens of famed photographer Nan Goldin to present the Gucci Blondie handbag and Cruise 2025.

The campaign is an ode to the timeless allure of London—where the collection debuted, and the House’s deep connection to the city.