From the minds of Barbara and Sharon to the SoHo streets, the Ba&Sh flagship unites an expression of Parisian style with the energy of New York — where Ba&Sh women pound the pavement and walk on the bright side of Prince Street.

“It’s with great privilege and excitement that we share the news of the launch of our flagship store in North America. The SoHo store is more than an opening, it’s a way for us to establish a hub and true home for Ba&Sh to put down roots and connect with our New York and U.S. community, along with sharing our new collections, season after season,” said Barbara Boccara and Sharon Krief, Ba&Sh founders.

Since the 1970’s, SoHo has represented art, culture, creativity, and style, so it’s no surprise that after 21 years in Paris, Ba&Sh chose it as the location for the brand to come alive in North America, nestled between artist’s lofts and art galleries.