The Coach Fall 2024 campaign “Unlock Your Courage” stars new global ambassadors Elle Fanning, Charles Melton, Nazha and Storm Reid, and returning Coach Family members Jayson Tatum, Kōki, and Youngji Lee. In their own ways, each of these individuals display the kind of authenticity, courageous spirit, talent and style that make them stand-outs in their fields, and strong examples of how to confidently explore the many facets of one’s identity.

The campaign introduces Coach’s Fall 2024 collection in a series of stories about having the courage to choose authentic self-expression over the idea of perfection, and is the newest exploration of “The Courage to Be Real,” Coach’s purpose-grounded platform inspiring people to express the many sides of who they are.

“My approach to the “Unlock Your Courage,” campaign matched my design process for the Fall collection,” said Creative Director Stuart Vevers. “We focused on the tension between something romantic and picturesque and something very real and spontaneous; a sense of the lived in but compelling aesthetic that typifies the spirit of New York. Elaine’s dynamic shots of our friends of the house all amplify that message of authenticity and the beauty that comes from embracing the imperfections of a well-lived life in well-loved fashion.”

In the campaign films directed by Camille Summers-Valli, Elle Fanning portrays a young woman preparing for an audition, who then gets a burst of confidence from the Brooklyn bag she carries with her. The film is complemented by a series of photographs by British photographer Elaine Constantine who worked closely with each individual to achieve a natural, uninhibited style of portraiture that evokes spontaneity and human emotion.