Shop the interactive Zimmermann Fall 2024 RTW collection, drawing inspiration from the art of fashion illustration.

“Fashion illustration as an art form in itself is something I’ve always been drawn to. I have a collection of fashion magazines from the 1920’s and they’re made up of so many beautiful hand-drawn illustrations. The mood of those drawings, the magazines themselves and the way fashion was depicted in the era became a key reference point for the season,” said Nicky Zimmermann, Creative Director.

Taking cues from the 1920s when fashion illustration was the sole source of consuming fashion content, prints have been sourced from pages of legacy fashion magazines. Nouveau wallpaper prints and flapper silhouettes are modernised in plaited spaghetti-fringe draping and delicate lacechiffon dresses are tied up by oversized bustier bows with lingerie-inspired appeal.

Denim comes through in untraditional silhouettes, wide trouser pants and spacious blouses with pussy bows. Textural layers add warmth for the season with soft knits, fluffy tube dresses and velvet draped tops. Ample outerwear offers an eclectic mix of fabrications and styles like a long leopard print silk coat; or a buttery leather oversized bomber jacket.

Following her inspiration, the Bloomsbury group – an informal group of prominent artists and writers in early 20th century including Virginia Woolf and Vanessa Bell – also became a point of influence; infusing the collection with a dusty colour palette and nods to a past era; modernised in fabrications and innovative details.