CALVIN KLEIN FALL 2024 CAMPAIGN FILM STARRING GRETA LEE

CALVIN KLEIN FALL 2024 CAMPAIGN FILM STARRING GRETA LEE

The American label has collaborated with Lee for the first time to be the face of the brand's fiery Fall campaign.

August 28, 2024

The Calvin Klein Fall 2024 campaign, directed and photographed by Mert Alas, offers an intimate glimpse into the Actress’ daily life, capturing her confidence and charisma in a fresh light. Clad in Calvin Klein’s latest underwear collection, she effortlessly radiates authenticity and charm under the soft morning sun.

The new collection reimagines Calvin Klein’s signature styles with a blend of contemporary elegance and comfort. The Modern Cotton Air line introduces lightweight modal fabrics with breathable mesh linings, bringing a refreshing twist to the brand’s classic designs.

These pieces offer not only a snug fit and luxurious comfort but also embody a modern, fashion-forward sensibility. The Modern Cotton Lace series seamlessly merges style and comfort, catering to the multifaceted needs of today’s women. Meanwhile, the Tonal Logo series showcases new seasonal hues and matte elements, striking a perfect harmony between sophistication and ease.

The Sheer Marquisette line, featuring intricate all-lace designs, effortlessly pairs with casual attire, adding a touch of elegance to everyday wear. Under Greta Lee’s interpretation, these collections elevate Calvin Klein’s iconic underwear to new heights, infusing each piece with a contemporary yet subtly seductive appeal.

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