The Ferrari Fall 2024 ad campaign explores the human body as both a powerful machine and a vessel of passion, examining the visceral and dynamic aspects of the human form, capturing the raw energy and tension that define Rocco Iannone‘s latest collection.

The portraits are a study in contrasts, where darkness meets shimmering hues, and solid structures give way to fluid, liquid-like surfaces. This visual narrative is a deliberate reflection of Ferrari’s brand ethos – where speed, power, and precision converge to create something more than just fashion: a living, breathing embodiment of primal energy.

A key feature of the collection is its innovative approach to tailoring. Classic elegance is redefined through a modern lens, with pieces like the blazer featuring pronounced shoulders and a nipped waist that accentuate the body’s natural form. This juxtaposition of structure and fluidity is further exemplified in the use of special resin treatments on denim, giving the workwear fabric a glossy, glass-like finish that contrasts sharply with the softness of satin and the weight of leather.

Racing-inspired gloves, compact bowling bags, and ultra-soft GT bags continue the theme of sophistication combined with functionality. Unisex ballet flats, with their extra-flat soles, pay homage to Ferrari’s driving heritage, while stylish sunglasses with saddle leather details and futuristic contours evoke a sense of limitless potential.