Starring cultural icons and fashion mainstays A$AP Nast and Gabbriette, the Y-3 Fall 2024 campaign is a love letter to NYC, shot by legendary photographer Max Vadukul. Tributing Vadukul’s trip to New York back in 1984 — where he shot Yohji Yamamoto’s Fall collection — the campaign evolves their ongoing collaboration.

“Shooting for Y-3 in New York felt like returning home. The city’s architectural grandeur and diverse people continue to inspire my black-and-white photography. The essence of my photography lies in this interplay, making each visit to New York an inspiring and creatively fulfilling experience” explained Vadukul.

Capturing Gabbriette and Nast on the go, Y-3’s Fall season celebrates spontaneity and constant motion. “I wanna live every day like it’s my last. And I wanna fall in love with what I wear,” Gabbriette reveals.