In a notable expansion, Swiss multi-brand watch retail concept, TimeVallée, is excited to announce the opening of its first flagship store in Canada, in partnership with Maison Birks. With this new location TimeVallée is also celebrating the milestone of its 50th boutique worldwide.

“We are proud and thrilled to partner with TimeVallée to bring our knowledge of the Canadian luxury landscape to this innovative luxury watches retail concept,” says Jean-Christophe Bédos, President and CEO of Birks Group Inc. “As the demand for high-end watches continues to grow in Canada, Maison Birks is uniquely poised to service the needs of watch enthusiasts.”

TimeVallée’s Montreal store will offer a comfortable 2,800 sq. ft. space to discover a curated selection of watches from seven of the most prestigious Maisons worldwide: Baume & Mercier, Cartier, Chopard, Grand Seiko, Jaeger-LeCoultre, Panerai and Piaget. Each Maison is presented in a distinctive setting that emphasizes its heritage and craftsmanship, designed to engage enthusiasts of horology.

The store will feature distinct architectural details to enhance the client experience including open exhibition areas and the emblematic elements of the multi-brand concept such as the watchband-inspired marquee.

With a 145-year legacy of high-quality craftsmanship and extensive expertise, Maison Birks proves a natural partner for TimeVallée as they begin their foray into the Canadian market.

TimeVallée Montreal’s store will be located at 8500 Decarie Boulevard, Montreal, QC.