Actor Channing Tatum stars in the new Versace Eros campaign that debuts the collection’s latest eau de parfum pour homme, Eros Energy.

“Donatella’s idea for this campaign has such a strong creative vision and real physicality. It captures the unique mix of elegance and energy that I love about Versace. To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words,” said Channing Tatum.

Versace’s modern take pits Eros in a race against his own arrow, a race that continually challenges Eros to be better, mentally and physically stronger, and to achieve his previously unthinkable goals. The race travels through an epic landscape that changes to reflect the Eros family of fragrances; from the burst of speed at its opening for Eros Energy, through a waterfall representing Eros, and vast rocky terrain for Eros Flame.

“I love the strength of these images. Channing makes the perfect face for Eros. He is strong and determined and at the same time incredibly kind and charming. He is the modern Eros—celebrating love, power and dedication,” said Donatella Versace.

The Versace Eros Energy fragrance is inspired by the breathtaking beauty of the mediterranean coastline; the freshness of its scenery, the wildness of the air, and the luxury of a vast Italian vacation. The fragrance opens with a tantalizing burst of citrus and the sun-kissed essence of Italian bergamot enriched by zesty notes of blood orange, lime, lemon, grapefruit and mandarin. Pink peppercorn and blackcurrant bring intrigue and sensuality at the heart of the fragrance and come together with white amber in a representation of passion and desire. Patchouli adds depth and richness, oakmoss an earthy, green facet, and musk envelops in a warm embrace.