CHRISTIAN DIOR FALL 2024 CAMPAIGN FILM

CHRISTIAN DIOR FALL 2024 CAMPAIGN FILM

Maria Grazia Chiuri’s vision of the modern-day Miss Dior unfolds in a mysterious apartment setting, with models dressed in Fall silhouettes.

August 2, 2024

The Christian Dior Fall 2024 campaign is inspired by the House’s first ready-to-wear collection and the transitional era of the late 1960s. An odyssey between two symbolic periods, the Dior Fall 2024 RTW show pays tribute to that emblematic wardrobe and transposes it to the desires of today’s women.

The captivating images shot by artist Sarah Jones showcase the looks dreamed up by Maria Grazia Chiuri, reflecting the idea of this metamorphosis. At the convergence of past, present and future, day and night, the pictures suggest a timeless moment, a prodigious field of possibilities.

Fusing couture spirit and functionality, the models compose an ode to the inventive effervescence of the sixties. The leopard skin motif unfurls in a micro-all-over version, and the “Miss Dior” logo – now a code in itself – is notably featured on the season’s new bag bearing the same name, as well as on elegant patent pumps. A signature-statement, it is also printed like graffiti on trench coats, jackets and skirts.

The new ‘Miss Dior’ logo runs up the seams of stockings or emblazons jackets and skirts in XXL prints, like graffiti, with the season’s must-have bags punctuating looks.

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