The Hermès Summer 2024 campaign, “Faubourg Calling,” brings the refined spirit of 24 Faubourg Saint-Honoré to the dynamic streets of Madison Avenue, New York City.

A cavalryman, a roof garden, majestic staircases, an iconic mosaic pattern, unique ironwork, Greek-style lamps, artworks, and, of course, objects that are either unbridled, unleashed or saddle-stitched.

The visuals are enhanced with whimsical stickers that celebrate to top designer brand’s equestrian heritage, showcasing iconic printed scarves and luxurious leather goods. Stylist Rae Boxer blends classic elegance with contemporary design, highlighting tailored leather jackets, chic sandals, silk scarves, riding gloves, and structured bags.

The campaign reflects Hermès’ dedication to timeless craftsmanship. The rich, burgundy tones of long coats and the contrasting black leather jackets are complemented by the colorful patterns of Hermès’ renowned scarves.

Boots, saddles, and horses subtly interweave the brand’s storied past with its current aesthetic.