ON X ROGER FEDERER COLLECTION FILM FEATURING ZENDAYA
Zendaya and Roger Federer hit the court and play air tennis in the new On campaign.
July 16, 2024
Roger Federer and Zendaya battle it out on the tennis court as two ambassadors for On. They hit the tennis court to play an intense match of “air tennis” which is exactly what it sounds like: a regular match, but without the ball. As they do a back and forth with the non-existent tennis ball, an adrenaline-fuelled song similar to that of Atticus Ross and Trent Reznor’s work on Challengers soundtracks the game.
The match spotlights Roger Federer’s collection for On. With the brand’s cutting-edge technology and Roger’s unparalleled insights into the world of top-level sport, they set out to create shoes that push the boundaries of performance and comfort. Now with new tech upgrades, these second-generation kicks serve up first-class performance.
Racket at the ready – The Roger Clubhouse Pro is prepped to play. Built to blur the lines between performance, sport and style, this multipurpose tennis shoe shines on any court. A full-length herringbone outsole lets you grip and glide, while plush cushioning serves up a bouncy and responsive ride.
Both Zendaya and Federer have strong ties to On; the actress was recently named as the newest brand partner, where she is expected to reimagine some of On’s existing apparel collections and produce its creative campaigns across lifestyle, movement and sports. Meanwhile, Federer serves as an On entrepreneur and has a tennis-inspired collection with the brand.