The Jacquemus x Nike Fall 2024 collection comprises 10 lifestyle pieces, including reimagined tracksuits, statement bras, long skirts, and T-shirts. Each item embodies Jacquemus’ signature effortless style, with a nod to the red, white, blue, and silver color palette that pays homage to Jacquemus’ French roots. Notably, the collection introduces the Nike x Jacquemus Air Max 1, a bold reinterpretation of the classic Nike Air Max with a rounded, cubist Air unit.

In addition to the standout footwear, the now-iconic Le Swoosh bag returns in three new colours, available for the first time at select Nike retail outlets. This accessory, a perfect blend of Nike’s trademark style and Jacquemus’ visionary design, is set to become a must-have for fashion-forward individuals this summer.

Jacquemus drew inspiration from the everyday beauty of Paris and the athletic prowess of Nike’s roster. He describes the collection as “a mix of sport, fashion and culture in the most beautiful city in the world, where Nike athletes will take centre stage this summer.” This sentiment is perfectly captured in the whimsical scenes of the campaign film, from canoeing in a fountain to playing football in a restaurant, showcasing Jacquemus’ unique creative approach.

The collection lies a dynamic campaign film, “J’aime Paris,” features a star-studded cast including Manu Rios, Serena Williams, Central Cee, and Juliette Binoche. Set against the romantic and artistic backdrop of Paris, the film captures the essence of the city and its unique blend of sport, fashion, and culture.