Drawing inspiration from Gucci‘s rich heritage, Rosso Ancora’s deep red hue is reminiscent of the walls of one of The Savoy Hotel’s elevators in London. It was here that founder Guccio Gucci worked as a porter in the late 19th century and found the spark to create his renowned leather goods and luggage brand.

The creamy matte texture of the lipstick is infused with passion and irreverent glamour, making a bold statement with its long-lasting, velvety finish. The formula is enriched with rich pigments and hydrating oils, delivering intense color and a lightweight feel for confident wear.

Model and actress Abbey Lee stars in the new campaign for the Rouge à Lèvres Mat in 509 Rosso Ancora.