Gucci presents the new Horsebit 1955 bag and Horsebit 1953 loafers with Global Brand Ambassador Hanni from NewJeans, shot against the vibrant backdrop of Seoul.

The campaign celebrates the enduring legacy of the Horsebit emblem, a symbol of the House’s equestrian heritage. Taken from a horse’s bridle, the double ring and bar established itself as a distinctive code for Gucci from the 1950s and was progressively applied across collections- on bags, shoes, belts, jewelry, silk, ready-to-wear and more. With its elegant strength, the Horsebit 1955 bag bridges eras by recounting this equestrian narrative and showcasing exceptional craftsmanship. The campaign also highlights three new Horsebit 1955 bags, crafted in different materials in Gucci Rosso Ancora and exclusive to South Korea.

With her fresh perspective, Hanni becomes one of the first females to wear the Horsebit 1953 loafer in a Gucci campaign. Introduced in its eponymous year, the Gucci Horsebit 1953 loafer is the first shoe made by the House. Coinciding with the arrival of Gucci’s first American boutique in New York City, the loafer represented a new idea of elegance—sporty, casual, and sensual.