Exuding California cool, the Saint Laurent Summer 2024 ad campaign featuring Hailey Bieber injects a Parisienne accent on masculine style.

n the photoshoot, Hailey poses confidently against vibrant brick facades in bold colors, each scene lit from a sunny day. Her sophisticated looks are complemented by the Large Le 5 À 7 Calf Leather Shoulder Bag, showcased in brown, black, and white variations, also wearing accessories from the same season.

Creative Director Anthony Vaccarello drew inspiration from trailblazing female pilots and aviators. The collection blends femininity and masculinity with pocketed jumpsuits cinched at the waist, khaki-colored bottoms, and buttoned tank tops. Oversized sunglasses and head caps offer protection against strong winds, while leather gloves are designed for gripping the wheel.