LANCEL VOYAGE AD CAMPAIGN WITH AI

LANCEL VOYAGE AD CAMPAIGN WITH AI

In addition to a wide range of destinations, the collection has enabled the brand to explore a new dimension: artificial intelligence.

June 7, 2024

With the launch of the Voyage collection, Lancel has had the delightful opportunity to combine an irresistible attraction to innovation and accumulation. To carry out the expedition, Lancel teamed up with Pencil to create dreamlike campaign in which the brand’s luggage is endlessly rearranged, and reinvented, all around the world.

To all travellers, dreamers and Lancel fans, the departure of our epic journey to the new world is imminent. Proud heirs to an iconic 80s travel line, the supple and ingenious Nro Partance bags illuminate the very heart of magnificent destinations with their leather goods heritage. Whilst the emblematic leather, and the Black or Kiss Red canvas renders them more timeless than ever.

Somewhere between reality and fiction, this modern-day odyssey will feature on Lancel’s social media channels. At first, subscribers will embark on a journey, with an almost daily visual stopover. The world tour will then continue until August, with a slightly modified itinerary, as subscribers will have to guess Lancel’s next destination.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.